Wholegrain

Wholegrain was invented by Nestle's cereals division in 1975 in response to the growing health food boom (itself a reaction to the wild-living culture of the 60's). Nestle's head of cereals at the time, Harold Weinersteiner, speaking in 2009, said,

"We had spent 3 years trying to make our cereals healthier, with no success. Oh, we could make healthy cereal. The only problem was that it tasted like shit. The only cereal that we could convince anyone to eat was the stuff that was eighty percent sugar with a tiny bit of wheat thrown in. Then we had an idea. Instead of cutting up the grains of wheat as we had traditionally done, we would use the grain whole. It would save a fortune on grain cutting machines plus it would allow us to call it 'wholegrain.' As this sounded a bit like 'wholemeal,' people would think it was healthy! And it is still working today!"