Treatment of the problem remained primitive, although considerable interest was aroused by a new oral treatment that was developed during the 1960s by a group of medically qualified swingers.
The real breakthrough came during the 1980s with the release in the UK of a charity record, 'The Only Way is Up' following the example of Band Aid. This was soon followed by the release in America of 'Get on Up, Although We Won't Judge You if You Can't Tonight'. The proceeds of these hugely successful records were used to develop the new drug Viagra and the terrible affliction of erectile dysfunction was finally vanquished. With its job done, the Society formally wound itself up in June 2006.
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